University Project - Brand Development

 

This project specified a few possible options for companies and then asked us to create a new brand identity for them based on the information they had provided us. The concept went through a lot radically different versions before this one was selected.  As a first attempt at creating a brand guideline from the ground up I was quite pleased with the final design.  

 The brief specified stationary, vehicle designs, animated gifs for online advertising and a self-directed component that we could decide on ourselves, in my case I chose to model a hypothetical restaurant setting for the brand.