Invent the World Brand development

Working on Invent the World's brand identity has been an amazing experience, the colours came from the client who had an old logo they wanted to rework. Developing an image that resonates with the client is always critical since it's something they will have to take pride in representing them.

The bright sporty colour palette evokes the high energy levels that appeals to a younger demographic and the interlocking gears suggesting complexity and invention which is perfect when you're aiming to introduce a generation of young people to game coding.

Check back here in future to see what else I help create for this wonderful new educational organisation.